All five artists come from a middle class upbringing. All members have earned multiple degrees in art and art education. They met while they were all working together as interns at the Whitney Museum of Art. After that rewarding experience, they stayed in touch by meeting once a week as a critical support group. When this arrangement quickly dissolved, they decide to do art together, deciding on creating art actions. This not only fulfilled their need for an artistic voice, it was an off the grid nifty way of gathering an audience. The concept of Big Sista’s projects is the placement of an original poster into an already existing environment examples of community advertising such as fences, telephone poles and bulletin boards. Big Sista’s projects span the country as each of the five artists live in a different cities. Projects are determined by mail or email, posters are chosen and printed and the placing of the pieces are synchronized by cell phones so that it can happen at the same time in five different places. One project that took over a year to complete was the task of placing posters on telephone poles among other posters and only one poster is allowed at the location. Each artist had a thousand posters and a predetermined allotment of time to complete their part of the piece. There are two reasons Big Sista has used the Doof image in their work. They believe that the image of the Doof is non-violent and promotes spirituality.